Friday, June 22, 2007

Concert on the War Machine

I've been down in gorgeous San Diego the last 3 days attending the BREW 2007 Conference. By far, this has been the most well-orchestrated technical convention I've EVER been to. Every detail is planned, every need is attended to, every attendee is made to feel special and the parties---oh the parties. Don't get me wrong, I have also sat in a number of the business sessions/panels and gleaned some useful information about various aspects of our industry. But it's the informal meetings and spontaneous introductions that add a flair to the whole thing. Qualcomm, the host of the event, knows this and created some pretty awesome opportunities for socializing. The spectacular BREWfest Event on Thursday did not disappoint. Besides reserving the entire USS Midway, a decommissioned aircraft carrier docked in San Diego Bay, we ate, drank and admired the San Diego skyline at sunset, while listening to the Goo Goo Dolls perform. I'm not the biggest fan in the world but I like some of their songs. This is a part of their opening song and no one in the audience seems to know the words to it. Some lucky folks won the chance to arrive at the event via helicopter. One thing I didn't realize from the hundreds of times I've seen helicopters on TV is that when it hovers, it's so damn windy every bit of dust, debris--anything not nailed down becomes airborne and you better have eye protection or just squeeze them shut. Cocktail, anyone? Now on to the relaxing part of the trip. Ken joined me here late Friday and we'll spend the rest of the weekend hanging with Ken's brother who lives in San Diego. Right now the brothers are off mountain biking so this seems like a good time for me to---go shopping.

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